Making Tech Headlines · Page 4
Plex Adds a Route From Sofa to Box Office
· New York time
Plex now helps sell movie theater tickets, extending its role in entertainment discovery toward a transaction outside the home. User discovery data will also help studios and advertisers, according to Ars Technica. The combination makes browsing commercially useful before a film begins. A service helping people choose something to watch can also occupy the path toward purchasing admission. The sofa, traditionally treated as the movie theater's rival, has acquired duties as a sales desk. Going out remains a personal decision, but staying in to browse is no longer commercially idle.
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