Making Tech Headlines · Page 10
Plex's Discovery Data Has a Business Audience
· New York time
Discovery data from Plex users will help studios and advertisers as the service adds movie theater ticket sales, Ars Technica reports. That makes the information surrounding entertainment choices part of the commercial proposition, alongside the ticket transaction itself. A studio and a person browsing for a film approach the same activity with different questions. One wants insight into interest; the other wants something worth watching. Both now occupy the discovery service's business model. The indecisive evening on the sofa may feel unproductive at home, but it can still have a professional audience elsewhere.
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