Making Creator Headlines · Page 3
Dude Perfect Lands a Very Large Content Partner
· New York time
Dude Perfect has announced a wide-reaching Disney partnership involving content inspired by Disney franchises and events, Tubefilter reports. The relationship will span YouTube, Disney+, ESPN and real-world events. For a brand that began with trick shots, that is a substantial expansion in the places its entertainment can appear. It also puts a creator-born company into a relationship with an entertainment business whose properties already carry extensive audience expectations. The opportunity is more than a recognizable backdrop: the distribution includes both screens and physical occasions. The creative task is making the partnership feel like Dude Perfect doing something worth watching, not a logo taking attendance across four venues. Disney can supply a remarkable collection of worlds, but somebody still has to land the shot.
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